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The Future of Multimodal Image Generation

Explore how video, 3D, and interactive outputs are converging with text-to-image systems—and what teams should prepare for next.

Sasha IbarraMay 13, 20241 min read
multimodalfuture trendscreative innovation

The Future of Multimodal Image Generation

New multimodal models accept text, audio, and spatial cues, letting creative teams spin images into animation, 3D assets, and real-time interactive scenes.

Trend 1: Unified Latent Spaces

Vendors are building shared latent spaces so still frames, video clips, and 3D textures all stem from the same representation. That reduces drift across campaign touchpoints.

Trend 2: Real-Time Co-Creation

Expect collaborative canvases where writers, designers, and engineers iterate together—editing prompts, adjusting lighting, and deploying assets live inside design tools.

How to Prepare Your Team

  • Invest in prompt engineering upskilling for motion and 3D teams.
  • Evaluate infrastructure for streaming large latent files and storing volumetric data.
  • Pilot interactive storytelling formats so marketing is ready when tools mature.

Within two years, 40% of enterprise creative teams expect to produce shoppable 3D scenes directly from multimodal generators.

Gartner Emerging Tech Hype Cycle, 2024

References

  • [1] NVIDIA. "Neuralangelo and the Future of 3D Generation". https://blogs.nvidia.com
  • [2] Runway. "Gen-3 Multimodal Roadmap". https://runwayml.com/research
  • [3] Gartner. "Emerging Tech Hype Cycle 2024". https://www.gartner.com/en/research

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